Netflix is opening its highly anticipated Dallas flagship store on December 11, 2025, but Meghan Markle’s “As Ever” lifestyle brand will not be featured despite the streaming giant’s reported investment in the product line.
The exclusion marks another setback for the Duchess of Sussex following disappointing viewership numbers for her cooking series.
Premium Experience Spans 100,000 Square Feet
Netflix House Dallas, located at Galleria Dallas, will transform over 100,000 square feet into an immersive entertainment destination for fans of the streamer’s most popular shows and movies.
The venue will feature interactive experiences, themed dining, exclusive merchandise, and arcade-style games inspired by Netflix’s biggest hits including “Stranger Things,” “Squid Game,” and “Bridgerton.” The Philadelphia location at King of Prussia Mall opened November 12, 2025, and similarly excludes As Ever products.
Show Rankings Disappointing Compared to Industry Standards
Netflix released its engagement report in July 2025, revealing that “With Love, Meghan” ranked number 383 among all titles with 5.3 million global views since its March 4, 2025 premiere.
The show’s performance represents a significant underperformance for an original series backed by the couple’s lucrative streaming deal, falling far below Netflix’s top-performing content.
Cooking Series Failed to Sustain Early Momentum
The show initially showed promise, entering Netflix’s global Top 10 on its debut week with strong early viewership. However, interest declined sharply after the first week, and the series never returned to the top rankings.
The second season, which premiered in August 2025, failed to reverse the trend, maintaining weak viewership numbers throughout its run.
As Ever Brand Partnership Continues Despite Setback
Despite the Netflix House exclusion, Meghan’s As Ever brand partnership with Netflix remains active as part of their extended multi-year production deal.
The brand launched product lines including artisanal jams, honey, baking supplies, and seasonal collections. A new 2025 holiday collection, featuring mulling spice kits, herbal teas, and scented candles, was recently launched on AsEver.com.
Netflix House Merchandise Strategy Focuses on Proven Hits
Netflix representatives confirmed the Dallas store will exclusively feature merchandise from established hit series with demonstrated fan bases and cultural impact.
The decision reflects a retail strategy prioritizing proven popular content over emerging or underperforming shows, regardless of production partnerships or corporate relationships within the streaming giant.
Sources Claim that the Ever Website Was Always the Primary Sales Channel
Representatives close to Meghan Markle reportedly downplayed the apparent snub, insisting that As Ever products were only ever intended for sale on the brand’s dedicated website rather than through physical retail channels.
This explanation contradicts earlier announcements emphasizing the Netflix partnership’s expansion to include the lifestyle brand, which suggested broader retail integration.
Original Deal Terms Significantly Restructured in August
Meghan and Prince Harry’s original reported $100 million overall production deal with Netflix, signed in 2020, was replaced with a multi-year first-look arrangement in August 2025.
Under the restructured terms, Netflix maintains the option to acquire its Archewell Productions projects before they shop elsewhere, marking a significant downgrade from the original comprehensive partnership framework.
Holiday Special Confirmed for December 3 Release
Netflix confirmed that “With Love, Meghan: Holiday Celebration” will premiere on December 3, 2025, as a standalone special rather than a traditional season installment.
Multiple sources have confirmed the December 3 release date across Netflix’s official channels and major entertainment media outlets, with the streamer releasing an official trailer on November 18, 2025.
Two Seasons Complete Show Arc Before Holiday Special
“With Love, Meghan” delivered two complete seasons: Season One premiered March 4, 2025, featuring eight episodes of Meghan cooking with various celebrity guests. Season Two launched on August 26, 2025, maintaining the same episode count and format.
The upcoming holiday special will cap the series’s content offerings, providing a conclusion to Netflix’s investment in the cooking and lifestyle programming.
Meghan Signals Shift Away From Full Seasons at October Summit
During her appearance at Fortune’s Most Powerful Women Summit on October 14, 2025, Meghan discussed the demands of producing full eight-episode seasons and indicated interest in experimenting with alternative formats.
She stated that eight episodes across two seasons represent “a significant amount of effort” and suggested considering shorter, more digestible content rather than committing to another full eight-episode season, effectively signaling a reduced likelihood of a traditional Season Three.
Show Rankings Place Below Canceled Series Performance
Netflix data reveals that “With Love, Meghan” ranked lower than numerous other programs, including reruns of Meghan’s former drama series, “Suits,” from her pre-royal entertainment career.
The show also underperformed in comparison to canceled series like “The Residence,” which achieved 33 million views despite lasting only one season before cancellation, indicating a significantly stronger audience reception.
Dallas Opening Follows Philadelphia Success in November
Netflix House Philadelphia opened November 12 at King of Prussia Mall in Pennsylvania, establishing the proof-of-concept for the experiential retail model before the Dallas expansion.
Both locations will feature themed restaurants called “Netflix Bites” offering craft cocktails and food inspired by Netflix original series, along with regularly updated exclusive merchandise shops.
Las Vegas Expansion Planned for 2027
Netflix announced a third Netflix House location will open on the Las Vegas Strip at BLVD Las Vegas in 2027, representing continued expansion of the experiential retail strategy.
The company is actively exploring additional locations globally, indicating commitment to bringing immersive Netflix experiences to audiences beyond the initial East Coast and Dallas venues.
Industry Analysis Points to Ratings as Exclusion Factor
Entertainment industry insiders suggest the decision excluding As Ever products reflects the cooking show’s underwhelming audience metrics and failure to achieve commercial success comparable to other Netflix originals.
The 5.3 million views and 383rd ranking represent insufficient performance to justify premium retail shelf space in the flagship experiential store dedicated to Netflix’s most successful content properties.