Meghan Markle’s Netflix lifestyle series With Love, Meghan launched with significant attention, attracting 5.3 million views in its debut season and ranking among the platform’s prominent lifestyle offerings in 2025. However, its second season, which aired in late 2025, saw a sharp decline in viewership, drawing around 2 million views—representing a drop of approximately 62% compared to the first season’s numbers over a similar period. While Netflix has not formally announced a cancellation, reports indicate that the streaming giant is not moving forward with a third season of the show following its underwhelming second season and a holiday special.
Viewership Decline and Competitive Pressures
The drop in Season 2 viewership, which aired from late August to the end of 2025, marked a loss of about 3.3 million views compared to the 5.3 million views reported for the first season. This dramatic downturn resulted in the series failing to crack Netflix’s Global Top 10 or major national Top 10 lists. In the U.S., external analytics, including Samba TV, revealed that the show’s household reach was relatively modest compared to other Netflix reality and lifestyle titles. Globally, interest in the show faded after the initial curiosity, and the series struggled to maintain a consistent presence in key markets.
Archewell Productions’ Netflix Deal
Archewell Productions, founded by Meghan Markle and Prince Harry in 2020, secured a multi-year deal with Netflix reportedly valued around $100 million. This deal supported With Love, Meghan as part of Archewell’s lifestyle slate, featuring cooking segments, home entertaining, and broader lifestyle themes. Despite initial high expectations, the show’s performance highlighted the challenges of maintaining audience interest in celebrity-driven lifestyle series.
In August 2025, Archewell’s partnership with Netflix was restructured into a multi-year first-look deal, replacing the original output-style agreement. This updated arrangement gives Netflix the right of first refusal on future Archewell projects, thereby giving the streamer more control over which projects are greenlit while reducing its overall financial commitment. Although the show’s second season did not perform well, the holiday special, With Love, Meghan: Holiday Celebration, drew slightly higher interest but did not lead to further development of new seasons.
Streaming Competition and Industry Trends
As the series faced intensifying competition, other platforms such as Disney+ and Hulu strengthened their reality and lifestyle offerings in 2024 and 2025, releasing new cooking and home-focused titles that attracted similar audiences. Industry analysts have pointed out that while some reality series remain stable, celebrity-fronted lifestyle shows can be volatile, experiencing rapid declines in interest once initial curiosity wanes. Simultaneously, viewers have increasingly gravitated toward character-driven scripted series, as well as true-crime or issue-focused documentaries, raising the bar for lighter entertainment formats to keep audiences engaged.
Future Outlook for With Love, Meghan
While there has been no formal cancellation announcement from Netflix, industry observers and entertainment outlets report that there are currently no plans for a third season of With Love, Meghan. Insiders suggest that the series is unlikely to return in its original format, although there may be occasional one-off specials or holiday editions. Both Netflix and Archewell continue to collaborate under the revised first-look deal, and Markle is said to be focusing more on her lifestyle content through her As Ever brand and social platforms. The performance of With Love, Meghan illustrates how streaming services weigh engagement and retention metrics against star power when deciding whether to extend or rework unscripted projects.
Sources:
“Second season of With Love, Meghan fails to reach Netflix’s Top 1,000 and draws ~2 million viewers, prompting cancellation reports.” The Guardian, Jan 22 2026.
“Netflix officially cancels Meghan Markle’s lifestyle show With Love, Meghan after two seasons due to low viewership and underperformance.” The Daily Beast, Jan 20 2026.
“With Love, Meghan will not return for a third season, though holiday specials may still be discussed; viewership metrics show a significant drop compared with the first season.” People, Jan 2026.
“No new season planned for Meghan Markle’s Netflix lifestyle series; the Duchess focuses on her brand as engagement wanes after moderate ratings.” El País, Jan 21 2026.