
America’s truck market is being quietly rewritten in 2026, and it’s the smallest pickups doing the loudest talking: Ford’s Maverick hybrid is delivering real‑world fuel economy north of 40 mpg for some owners, a figure that would have sounded impossible for a working truck a decade ago.
A New Kind Of Truck War

Instead of towering heavy-duty rigs, the fiercest fight of 2026 is among compact and midsize pickups promising SUV comfort with serious utility.
Shoppers are flocking to them because they tow, haul, and park more easily in crowded suburbs while using far less fuel than traditional full-size trucks.
The Six Standouts Of 2026

From dozens of nameplates on sale, six 2026 models have emerged as early standouts: Ford Maverick, Hyundai Santa Cruz, Chevrolet Colorado, GMC Canyon, Honda Ridgeline, and Nissan Frontier.
They span from car‑like unibody designs to classic body‑on‑frame workhorses, giving buyers very different ways to get a practical open bed.
Ford Maverick

The 2026 Ford Maverick remains the headline grabber, pairing a compact footprint with a hybrid system that testers and owners say can crack the mid‑40s mpg in real use.
That combination of thrift and usability has created widespread supply strain, with dealers in multiple regions reporting that Mavericks rarely sit long on lots.
Expert Praise for the Maverick

Edmunds highlights the Maverick hybrid’s efficiency advantage over rivals, noting that its hybrid “is a real advantage over the Santa Cruz,” and that the 2.0‑liter turbo version still returned 25 mpg in testing.
Consumer reviews echo that sentiment, with one owner writing that the truck has averaged “44.8 MPG since driving the truck off the dealer’s lot.”
Hyundai Santa Cruz

Hyundai’s 2026 Santa Cruz targets shoppers who might never otherwise consider a pickup, wrapping a short bed onto a crossover‑like cabin.
Edmunds points to its comfortable ride, agile handling, and “impressive assortment of tech features,” arguing it feels closer to a family SUV than a traditional work truck.
Santa Cruz Strengths and Limits

Where the Santa Cruz shines is refinement: four‑wheel independent suspension, a well‑finished cabin, and available all‑wheel drive make daily commuting easy.
Its compromises show up in the shorter bed and limited rear legroom, meaning serious contractors or families regularly hauling adults in back may find it less accommodating.
Chevrolet Colorado

The 2026 Chevrolet Colorado focuses on capability and value, pairing a 310‑horsepower 2.7‑liter turbo four with up to 7,700 pounds of towing capacity in certain trims.
Edmunds rates it 6.4/10 and notes its smooth, potent powertrain and useful off‑road modes, though ride comfort and cabin polish trail more upscale rivals in the segment.
Colorado Everyday Reality

Colorado buyers get a broad lineup that ranges from basic work trucks to off‑road‑oriented versions with rugged tires and lifted suspensions.
Fuel economy sits in the high‑teens to low‑20s mpg combined depending on configuration, reinforcing its identity as a traditional body‑on‑frame pickup rather than an efficiency champion.
GMC Canyon

The 2026 GMC Canyon targets shoppers who want a more premium take on midsize trucking, sharing Colorado’s 310‑horsepower turbo engine but adding standard off‑road hardware and a richer interior in many trims.
Edmunds highlights its strong towing capacity and advanced driver aids, while Car and Driver calls it “a richly appointed pack mule that isn’t afraid to get its hooves dirty.”
Canyon’s Price and Purpose

Canyon’s emphasis on equipment and finish pushes its pricing above comparable Colorados, especially in AT4 and off‑road‑focused trims.
For buyers, that premium makes sense only if they plan to use its added ground clearance, all‑terrain tires, and upgraded tech on trails or towing duty rather than simple urban commuting.
Honda Ridgeline

Honda’s Ridgeline, which continues into 2026, stays committed to a unibody design that favors ride comfort and quietness over rock‑crawling bravado.
The layout gives it car‑like handling and a spacious cabin, making it a popular choice among homeowners who tow occasionally but spend most miles on pavement.
Ridgeline’s Use Case

Ridgeline buyers tend to value secure, covered in‑bed storage and refined road manners more than maximum tow ratings.
That positioning means it often appeals to former SUV owners who realize a short bed is more useful than expected for home projects, bikes, and garden supplies, without giving up daily comfort.
Nissan Frontier

Nissan’s 2026 Frontier remains one of the most traditional‑feeling midsize pickups, with a stout frame, straightforward cabin, and a focus on durability.
Edmunds gives it a mixed expert score, praising confident handling and a compliant ride but criticizing heavy steering effort and relatively poor fuel economy compared with newer designs.
Frontier Capability and Tradeoffs

Frontier’s towing and hauling scores sit mid‑pack, reflecting its ability to tackle rugged terrain without matching the latest specialty off‑road trims from rivals.
Where it lags is efficiency, with Edmunds assigning its MPG performance just 3/10, signaling a tangible penalty at the pump for buyers prioritizing long‑distance commuting.
Why Small Trucks Are Surging

Industry analysts point to changing living patterns and costs as reasons for the surge in small and midsize pickups.
“Many buyers want the versatility of a truck without the size, price, and fuel bills of a full‑size model,” one Edmunds truck editor noted in a recent assessment of the Maverick and Santa Cruz segment.
The Fuel Economy Squeeze

With fuel prices volatile in many markets, mpg has become a top‑tier shopping factor, especially among younger buyers entering the truck segment.
That shift explains why hybrid and more efficient turbocharged small trucks have become halo products, even if their tow ratings trail larger gasoline V6 or V8 pickups.
Technology Becomes Deciding Factor

Advanced driver‑assistance systems and infotainment are now central to the shopping decision, not afterthoughts.
From the Santa Cruz’s available adaptive cruise and lane keeping to the Canyon’s tech‑heavy interior and 360‑degree camera systems, features once reserved for luxury SUVs now define midsize truck appeal.
Expert Voices On the Shift

Car and Driver describes this new wave of pickups as “an easy‑to‑live‑with combination of pickup utility and SUV drivability,” particularly in reference to the Santa Cruz.
That framing captures why these six trucks are shaping the 2026 market: they aim to be daily drivers first and work tools second, without sacrificing core capability for most owners.
How Shoppers Can Choose Wisely

For buyers, the decision increasingly starts with honest assessment of usage: frequent towing and off‑road work still favor the likes of Colorado, Canyon, or Frontier.
Commuters and urban drivers, conversely, are better served by the Maverick, Santa Cruz, or Ridgeline, which trade ultimate muscle for comfort and lower operating costs.
Sources:
“2026 Ford Maverick Prices, Reviews, and Pictures.” Edmunds, 2026.
“2026 Hyundai Santa Cruz Prices, Reviews, and Pictures.” Edmunds, 2026.
“2026 Chevrolet Colorado Prices, Reviews, and Pictures.” Edmunds, 2026.
“2026 GMC Canyon Prices, Reviews, and Pictures.” Edmunds, 2026.
“2026 Nissan Frontier Prices, Reviews, and Pictures.” Edmunds, 2026.
“2026 GMC Canyon Review, Pricing, and Specs.” Car and Driver, 2025.