“With Love, Meghan”’s debut season was met with significant success, reaching approximately 5.3 million viewers. This solidified its place among Netflix’s more popular lifestyle shows.
However, the second season faced a sharp decline, drawing only about 2 million viewers, signaling a steep drop of 62%. This sudden fall has raised questions about the show’s future on the streaming platform.
Viewership Tanks
Season 2’s performance was a stark contrast to its predecessor. Attracting only 2 million viewers from August to December 2025, the 62% drop from Season 1 was significant.
With 3.3 million fewer viewers, the show plummeted in Netflix’s rankings, leaving its future uncertain as it faced a steep decline in engagement.
Archewell Origins
Archewell Productions, founded by Meghan Markle and Prince Harry in 2020, signed a lucrative multi‑year Netflix deal worth over $100 million.
This deal funded “With Love, Meghan,” a co-production with Sony’s IPC, which premiered in March 2025. The deal was expected to bring ongoing success, but the drop in viewership has raised concerns about the series’ long-term viability.
Pressures Mount
By August 2025, Netflix reduced the scope of the Sussexes’ deal, shifting it from an overall agreement to a first‑look deal.
Despite expectations, Season 2 of With Love, Meghan failed to break into Netflix’s weekly Top 10. The U.S. premiere reportedly earned just over 1 million views in its first two days, signaling a disappointing start.
No Season 3
Following the lackluster performance of Season 2, multiple entertainment reports confirmed there were no plans for a third season of With Love, Meghan.
Although Netflix has not made a formal cancellation announcement, industry sources revealed in January 2026 that the series will not return, marking the end of its run on the platform.
U.S. Impact Hits
The U.S. premiere, with just over 1 million views in its first two days, revealed the show’s weak domestic appeal.
With Love, Meghan did not make any significant appearances in top Netflix or Luminate rankings, further emphasizing the lack of traction with American audiences.
Meghan’s Spotlight
The show offered cooking, lifestyle, and entertainment segments hosted by Meghan Markle, but despite its star power, it saw a staggering 62% decline in viewership.
The show faced tough competition in a crowded streaming market, making it hard to stand out and retain its audience.
Streaming Competition
In 2025, Disney+ and Hulu ramped up their lifestyle and cooking content offerings, intensifying competition.
Sony IPC, meanwhile, continued its collaborations with other platforms, diversifying its partnerships beyond Netflix, leading to a shift in the market dynamics.
Streaming Trends
Netflix’s data from 2025 showed that lifestyle content was facing volatility, with unscripted shows holding steady viewership.
However, celebrity-driven lifestyle shows, like With Love, Meghan, began to face audience fatigue, with many viewers shifting their attention to other types of content.
Holiday Special
The special episode, With Love, Meghan: Holiday Celebration, released on December 3, 2025, garnered around 2.4 million views.
While it outperformed the average for Season 2, it still failed to generate enough momentum to secure the show’s renewal, further signaling its waning popularity.
Deal Downgrade Impact
Netflix’s transition to a first‑look deal in August 2025 reduced Archewell’s creative freedom.
Under the new terms, Netflix held final approval rights on projects before they could be greenlit, marking a shift from the original deal, which offered more flexibility.
Industry Analysis
The decline in viewership for With Love, Meghan is part of a broader trend in the industry, where celebrity-driven lifestyle shows struggle to maintain sustained engagement.
Successful programming in this genre requires consistent audience interaction, which With Love, Meghan failed to deliver.
Archewell’s Standing
Archewell Productions still maintains a first‑look deal with Netflix but now faces stricter conditions.
The company continues to operate out of Los Angeles, navigating market pressures and adapting its strategies to reflect the evolving landscape of streaming content.
Content Strategy Shift
After the disappointing performance of Season 2, Archewell is reportedly shifting its content strategy.
The company is focusing on projects that promise better audience engagement, with upcoming projects being evaluated under Netflix’s first‑look deal framework for higher chances of success.
Global Underperformance
The decline in viewership was not confined to the U.S. Global markets also showed a lack of interest in With Love, Meghan, further contributing to the decision to end the series after just two seasons.
The international disengagement mirrored the domestic trends, cementing the show’s uncertain future.
Production Details
Produced by Archewell and Sony’s IPC, With Love, Meghan mixed lifestyle advice with cooking and home entertainment segments.
Despite these appealing elements, the show struggled to maintain its initial success over two seasons, failing to keep the audience engaged.
Renewal Landscape
Netflix’s renewal strategy for 2025–2026 favored high-performing shows, prioritizing content that could ensure subscriber retention.
With Love, Meghan’s weak viewership and low ratings led to its exclusion from future renewals, demonstrating the platform’s shift towards more commercially viable projects.
Creator Economics
The fate of With Love, Meghan highlights the evolving creator economics within streaming platforms.
As streaming services focus more on return on investment, celebrity-driven lifestyle projects are increasingly scrutinized for their ability to generate long-term audience engagement, rather than simply relying on star power.
Audience Expectations
Streaming audiences in 2025 gravitated more toward scripted shows and documentaries.
Celebrity-driven lifestyle series like With Love, Meghan faced difficulties in maintaining attention as the audience demand shifted toward more structured, engaging, and informative content.
What This Signals
Netflix’s decision to end With Love, Meghan reflects its data-driven approach to content creation.
The decline in viewership clearly indicates that, despite star power, sustained success on streaming platforms is ultimately governed by audience engagement, making viewer metrics a crucial factor in renewal decisions.
Sources:
“Second season of With Love, Meghan fails to reach Netflix’s Top 1,000 and draws ~2 million viewers, prompting cancellation reports.” The Guardian, Jan 22 2026.
“Netflix officially cancels Meghan Markle’s lifestyle show With Love, Meghan after two seasons due to low viewership and underperformance.” The Daily Beast, Jan 20 2026.
“With Love, Meghan will not return for a third season, though holiday specials may still be discussed; viewership metrics show a significant drop compared with the first season.” People, Jan 2026.
“No new season planned for Meghan Markle’s Netflix lifestyle series; the Duchess focuses on her brand as engagement wanes after moderate ratings.” El País, Jan 21 2026.