
The collectible vehicle market reached $4.8 billion in 2025, surging 10% and surprising analysts with a 12% rise in online sales as younger buyers entered the field once dominated by older enthusiasts. Iconic models remain accessible under $25,000, drawing new participants amid shifting economic signals.
CEO Outlook Signals Momentum
McKeel Hagerty, CEO of collector car insurer Hagerty, noted considerable momentum in private sales across categories and eras. His firm anticipates strong performance in 2026, fueled by falling interest rates and stock market gains that bolster buyer confidence and liquidity.
Generational Wealth Shift Reshapes Demand

A projected $100 trillion wealth transfer by 2048 will upend ownership patterns as baby boomers downsize and heirs take over. Younger collectors favor 1980s-2000s performance cars over classic muscle, opening doors for entry-level buyers seeking value.
Affordable Japanese Roadsters Lead the Pack

The first-generation Mazda Miata (1990-1997) offers driver-quality examples for $4,000-$10,000, prized for reliability that outshines British rivals—it starts reliably, stays dry, and needs only routine service. The Datsun 240Z, launched in 1970 at $3,500, delivered 150-horsepower inline-six power with lasting durability, boosting Japanese sports car reputation; condition #2 models now average $38,000.
British and American Classics Provide Easy Access

MGB GT models, with over 500,000 produced, cost $3,900-$19,500 for solid drivers, backed by vast aftermarket parts for its 97-horsepower 1.8-liter engine and classic character. Ford Mustang base models (1965-1973) range $15,000-$30,000, with 1971-1973 versions like 302 V8 Mach 1s around $25,000, supported by plentiful parts from high production.
European Gems Balance Prestige and Price

Porsche 944 (1982-1991) base models go for $7,500-$12,000, offering Porsche handling without 911-level costs. BMW E30 variants like 318i and 325i median at $9,350, embodying 1980s rear-drive dynamics with enthusiast backing, though rare homologation specials top $55,000. Mercedes R107 SL (1971-1989) final-year 560SL examples hit $24,200 in excellent condition, known for durable V8 reliability and lower maintenance than expected.
Utility and Style in Unique Packages
Volkswagen Beetle values split by era: 1946 models reach $119,000, but 1968-1979 good-condition units stay under $25,000, driven by boomer nostalgia. Chevrolet El Camino (1978-1987) blends muscle looks with utility at $12,000-$30,000 for drivers, up to $50,000 for SS pristine examples, aided by Chevy parts networks. Triumph Spitfire (1962-1980) solid drivers cost $10,400-$13,000, with Michelotti styling and light dynamics, though rust checks are essential. Alfa Romeo GTV Type 916 (1995-2005) V6 models typically range from around $9,000-$20,000, featuring the acclaimed Busso engine but higher parts costs. Chevrolet Camaro base (1967-1981) starts at $10,000-$25,000, delivering muscle heritage practically.
Maintenance and Buying Strategies
Annual costs vary: $600 for American Fords, up to $2,000 for Italian models like Fiat; British like MGB stay moderate, German like Porsche can exceed $200 for major service. Experts urge buying the best driver affordable over projects, as restorations—€2,000-€3,000 for upholstery or paint—erode value. Full documentation, matching numbers, and history boost resale. Special editions like Porsche 944 Turbo S or first-gen landmarks offer investment upside, favoring unmodified low-mileage originals.
As 2026 approaches, declining rates and wealth shifts position the market for growth, rewarding patient buyers who prioritize research, clubs, and driving joy over quick flips—entry remains viable across eras for those balancing enjoyment with smart strategy.
Sources:
“Classic-car market poised for strong 2026, says Hagerty CEO.” CNBC, December 2025.
“Datsun 240Z values show it’s getting the appreciation it deserves.” Hagerty Media, September 2018.
“Why You Should Buy a First-Gen NA Mazda Miata.” MotorTrend, November 2019.
“Five Classic Mustangs You Can Still Afford.” Hagerty Media, April 2014.
“1946–79 VW Beetle values are finding wings, but some still fly under the radar.” Hagerty Media, January 2025.
“Porsche 944 Buyer’s Guide: Everything You Need to Know.” StuttCars, January 2026.
“Best cheap classic cars for 2026.” Honest John Classics, February 2022.